About Our Company

Who are we?

EZ Care Grow­ing Tech­nolo­gies is a Mass­a­chu­setts based com­pa­ny bring­ing rev­o­lu­tion­ary Water­Grip™ Grow­ing Media prod­ucts to the green prod­ucts mar­ket­place for a vari­ety of grow­ing appli­ca­tions in the land­scap­ing and hor­ti­cul­tur­al mar­ket seg­ment. We rec­og­nize clean water as a pre­cious resource and feel the time is now to grow plants more respon­si­bly – with water con­ser­va­tion at the top of the list. We believe that encour­ag­ing the grow­ing of healthy thriv­ing plants in Water­Grip Grow­ing Media is one way we can do our part in sav­ing the water of the world and clean­ing the air we breathe.

What is our mission and vision?

We want to help you grow the health­i­est of plants respon­si­bly. Our mis­sion is to encour­age and sup­port your envi­ron­men­tal­ly respon­si­ble green­scap­ing efforts by becom­ing the pre­mier source of grow­ing media that pro­duces health­i­er plants while con­serv­ing water and oth­er resources. By deliv­er­ing supe­ri­or plant per­for­mance and enhanced resource man­age­ment, we pro­vide the eco­nom­ic incen­tives to help you grow respon­si­bly. Water­Grip Grow­ing Media is about grow­ing more vig­or­ous, more robust plant­i­ngs, with few­er resource inputs. Water­Grip is about grow­ing more, with less. We aspire to be the com­pa­ny that makes the largest con­tri­bu­tion to the ecol­o­gy of our plan­et though water con­ser­va­tion, ener­gy con­ser­va­tion, and air qual­i­ty improve­ment as it per­tains to grow­ing media.

The search for a media that is about “growing more, with less” took
years of development.

Water­Grip Grow­ing Media is a patent­ed pro­pri­etary inven­tion that is the result of the crit­i­cal and coop­er­a­tive efforts of two indi­vid­u­als. Water­Grip is the result of their col­lec­tive pas­sion and quest to devel­op a grow­ing media that would grow thriv­ing plants while con­serv­ing water and oth­er pre­cious resources.

Allan M. Huber­man, the founder of EZ Care Grow­ing Tech­nolo­gies, is a hor­ti­cul­tur­al­ist and whole­sale green­house grower/owner of M. Huber­man, Inc. locat­ed in Saugus, MA. He is a third gen­er­a­tion plant grow­er who sup­plies pot­ted plants to retail and whole­sale cus­tomers through­out New Eng­land. He was past pres­i­dent of two large NASDAQ list­ed foliage plant nurs­eries and a past pres­i­dent of the Mass­a­chu­setts Hor­ti­cul­tur­al Co-op. He served as pres­i­dent of the Mass­a­chu­setts Flower Grow­ers’ Asso­ci­a­tion and served as the North­east del­e­gate to the Nation­al Hor­ti­cul­tur­al Board of the Amer­i­can Farm Bureau Fed­er­a­tion. He has exten­sive knowl­edge of all aspects of the hor­ti­cul­tur­al indus­try from over 40 years of expe­ri­ence and has per­son­al­ly been devel­op­ing the Water­Grip prod­uct for the past eight years.

Bill Wat­son, a hor­ti­cul­tur­al­ist, plant and soil sci­en­tist, and pres­i­dent of Grimes Hor­ti­cul­ture, Inc., a leader in hor­ti­cul­tur­al prod­ucts locat­ed in Con­cord Town­ship, Ohio, also has exten­sive expe­ri­ence in the indus­try. Bill Wat­son par­tic­i­pates in many orga­ni­za­tions such as past Pres­i­dent and cur­rent trea­sur­er of Nation­al Gar­den Bureau, as well as All-Amer­i­can veg­etable judge. His com­pa­ny pro­vides a wide vari­ety of seeds and starter plant prod­ucts to com­mer­cial grow­ers across the coun­try, and exper­i­ments with new genet­ic vari­a­tions of the next gen­er­a­tion in plant devel­op­ment. Mr. Wat­son was instru­men­tal in the for­mu­la­tion of Water­Grip pro­to­types and prod­ucts and remains active in Water­Grip prod­uct devel­op­ment.

The time is right for WaterGrip Growing Media.

Today, urban expan­sion and the loss of green spaces, the scarci­ty of water sup­plies, the high cost of munic­i­pal water treat­ment (and there­fore water itself), the inabil­i­ty for munic­i­pal­i­ties to meet water demand, high ener­gy and labor costs, and the intense mar­ket­place com­pe­ti­tion, etc. have all lead to growth in the green build­ing indus­try and changes to green­scap­ing prac­tices.

The chal­lenge is to find ways to grow plants – for beau­ty, for food, for clean­ing our air – that have less impact on pre­cious nat­ur­al resources and require few­er resource inputs. Water con­ser­va­tion is a must – to include reduced water usage and improved water man­age­ment. Water­Grip pro­vides a tech­no­log­i­cal­ly advanced, yet sim­ple, solu­tion for water con­ser­va­tion while at the same time pro­vid­ing a grow­ing media for supe­ri­or, more robust, plant per­for­mance requir­ing few­er inputs. Water­Grip is a grow­ing media for today – a grow­ing media for grow­ing more, with less.